Bannedwagon

 

Natural Ranks Highly Among Front-of-pack

Thinking about food product packaging, please indicate where you would prefer each piece of information to be.

Millennials More Likely To Look for Natural, Organic Descriptors On Pack

Natural/Organic Claims In Juice/Juice Drinks

PURCHASE OF JUICE BY ORGANIC PRODUCTION CLAIMS, BY GENERATION, US, JULY 2016

Base : 1,695 internet users aged 18+ Who have purchased juice, juice drinks and/or smoothies in the past three months

Source : Lightspeed Mintel

 

Natural/Organic Claims In Juice/Juice Drinks

GMO-free was one of the fastest growing claims made by US juice drink launches in the most recent moving annual period. US juices with GMO-free claims increased to 44% of total category launches from October 2015-September 2016, up from just 8% in October 2011-September 2012. This reflects an increase in the number of conversations across the US regarding labeling of GM ingredients in food and drink.

 

% of US Juice Drink Launches With Natural Category Claims, Oct. 2015 - Sept. 2016

 

On-pack Communication Could Spur "Natural" Wine Selection Process

 

 

 

 

'Natural' Sweetener Demand Growing Among US Consumers